Land Trust Alliance Rally Session Title:
Capturing Stories from the Field: DIY Video and Content Production
Learn how to create engaging video content from the special places, projects, and stories your people are already telling. All you need is your phone.
Presented by:
Rachel Rhodes, Social Media Manager
Natural Lands
rrhodes at natlands dot org
Getting Started with Video Content
Success so often takes root in the planning stage. Use this pre-production checklist as a springboard to concoct ideas, get organized, and feel more empowered before pressing record.
Make a Plan
- Focus on education and entertainment.
- Draft 2-6 content pillars.
- Assign attributes to each pillar.
Follow the Rules
- Rule #1: Everything is content.
- Rule #2: Be proactive. See Rule #1.
- Rule #3: Get comfortable behind the camera.
Get Organized
- Name your goals. Break them down into phases.
- Make a list of things you can film—events, special projects, people, etc.
- Brainstorm some formats—interviews, skits, vlogs, etc.
Gather Your Ingredients
- Communicate with your people.
- Plan your shoot day—shot list, written materials, etc.
- Prep your gear.
Congratulations! You’re ready to go forth and film.
Thank you so much for joining our session!